Dany Atrache attended ESMOD International, the most prestigious Haute Couture school in Paris where he was 1of 10 students selected, among 300, to showcase his work to the “Grand Jury”, a gathering of the most renowned fashion designers worldwide.

In 1998, after more than 12 years in Paris working for Dior, Montana and Torrente Uniforme, Dany Atrache returned to his native country Lebanon with one goal in mind: Turning his fashion dreams into reality. With this aspiration, he joined his father Abdel Massih Atrache; a renowned dressmaker in Lebanon where his creativity, ambition, and hard work coupled with his father’s expertise and guidance led him to design his own unique line of women’s Haute Couture. In 1999, his stunning collection premiered at his first runway show in Beirut.  Audience members were mesmerized with the exclusive pieces that were featured.

After the great success of his first 5 fashion shows in Beirut, Dany Atrache expanded his shows to Paris, the fashion capital of the world, where he hosted his first private show in& 2004 with 10 shows following to date.

Inspired by the rich tapestry of his culture, perfected by a European savoir faire, and influenced by top designers, Dany Atrache’s style weaves together unique fabrics and elements that enchant us with his star-studded style.  His “East meets West style” along with his touch of elegance, glamour, ingenuity and passion for great versatility are what bring this young designer’s collection to life.

The use of unexpected materials, remarkable creativity, lavish designs and unconventional colors, along with his attention to detail and ability to transcend the current trends, have placed Dany Atrache at the forefront of influential fashion designers.

In January 2007, Dany Atrache launched his first ready to wear collection. Inspired by the fashion trends of the 70’s, the collection includes sumptuous gowns, cocktail dresses and jackets in a wide variety of fabric including as lace, muslin, satin, velvet, in addition to a very sexy line of masculine fabrics.

>Dany Atrache’s Haute Couture Fashion House is well established in Beirut, the Fashion Capital of the Middle East. His clients span Lebanon, the Gulf, Paris and many other countries.